3 Free Tools You Need to Manage Social Media

Some of the best social media tools are free.

Whether you’re managing a business's social media accounts or handling your own, these are the top free tools I recommend time and again to improve your results on social media.

Free Social Media Tools:

1. Canva

Canva is a standout tool for creating visually appealing content. With a free account, you can start designing logos, establishing your branding colours, and creating content for virtually every platform. While the Pro account offers additional features, the free version is robust enough for beginners.

Take advantage of Canva’s vast library of templates for inspiration. You can also find unique templates on sites like Pinterest and Etsy to further customise your content.

Many of my templates are made in Canva.

2. Meta Creator Studio

For easy and efficient scheduling, Meta Creator Studio is an invaluable tool. It allows you to manage your Facebook and Instagram posts, reels, and stories in one place. With both monthly and weekly views, you can get a clear overview of your content plan and analyse how your audience is engaging with your posts.

If you’re managing additional platforms, consider using other free scheduling tools like Sprout, Buffer, and Hootsuite.

3. Google Drive

Google Drive is a must-have for any business. It’s not just for storing documents—it’s a fantastic tool for social media management too. Draft your captions, compile research and hashtags, and store images for easy access.

The real-time collaboration features allow multiple team members to edit and comment on documents simultaneously, ensuring everyone stays on the same page.